And we’re off to the races! The case sponsor has been revealed and teams have been cracking all day. Bonlook is a Canadian eyewear company focused on providing customers with a seamless omnichannel experience. The eyewear company is in the final stages of its growth in Canada and has asked our teams to consider its next steps of expansion.

After going back to their designated hotel rooms, teams spent a few hours discussing the case they were given in order to come up with questions that they can ask the case sponsor. Then in the afternoon, all teams went down to a meeting room in the hotel where they were able to clarify some details about the case with the CEO and Director of Marketing of Bonlook.