What Is MMICC?

The McGill Management International Case Competition is a world-class undergraduate competition with a focus on globalization, innovation and multi-disciplinary thinking. Founded in 2001, the event has welcomed schools from over 20 countries to date. Organized with the close collaboration of the Montreal business community, MMICC is one of McGill University’s most prestigious events and the largest student-run event at the Desautels Faculty of Management.

The Challenge

At this competition, teams have 32 hours to work through a business scenario, identifying key priorities, weighing benefits and addressing risks before drafting a strategic plan which they must present to a corporate judging panel.


The competition challenges students on their ability to see and convey the “big picture”, testing them on their cumulative knowledge in many fields, as well as their teamwork and presentations skills.

  • Finance

  • Policy

  • Leadership & Teamwork

  • Marketing

  • HR

  • Creativity

  • Accounting

  • International Business

  • Presentation Skills

  • Strategy

  • Economics

  • Well Balanced

The schedule typically includes three days of social activities and three days of competition. While the competitive portion is similar to other events worldwide, the goal of MMICC is to combine a world-class case competition with unforgettable social and networking activities, welcoming our delegates at Canada’s most internationally diverse university, and taking them to unique sites and experiences in Montreal.

The World’s Friendliest

For the participants, MMICC is about much more than just business. We strive to bring them the highlight of their university career. The competition is a student-run event, and has been entirely organized by McGill Management students since its foundation. We want to be the world’s friendliest case competition by preserving an intimate atmosphere and taking advantage of one of North America’s most vibrant cities.

A Level Playing Field

The rules and format are meant to create a level-playing field: one of our core commitments. Our competition is known for not using the traditional system of dividing schools into pools, and has no preliminary round or elimination format. Instead, the judges are divided into two groups, and each team presents twice. As a result, every judge will have seen every team’s presentation, and both panels determine the winners by joint consensus.

Another differentiating rule is the “passive use of internet”, meaning that schools with access to more extensive local databases cannot gain an advantage over other teams.