MMICC 2016

March 6-12, 2016

Winners

1st Place – Belgrade University

2nd Place – Thammasat University

3rd Place – Copenhagen Business School

The Case

Title Chili Beans: Peace, Love, and Sunglasses
Authors Jose B. Alvarez, Robert Mackalski, and Andrew Otazo
Publisher Desautels Faculty of Management – Program for International Competitiveness
Date February 2016
Overview This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the U.S.

 

Judging Panel

Guy Barbeau Independent Judge
George Attar Senior Vice President, CIO & CTO McKesson Canada
Sophie Boulanger CEO Bonlook
Miro Yaghi SVP, Chief Information Officer (CIO) Gildan
Eve Rémillard-Larose Managing Partner Sid Lee Toronto
Christine Boivin Director Cohn & Wolfe
Monica Benedyczak Senior Accountant KPMG
Jason Paseli Senior Manager KPMG
Gordon Macfie Vice President of Operations Neptune Computers Inc
Seth Kursman Vice President of Corporate Communications, Sustainibility and Government Affaires Resolute Forest Products
Robert Ryan Managing Editor Commodities BCA Research
Johanne Boudrias Operations Manager Kinderville
Cristina Baptista Controller LCI Éducation
Marie Lapointe Indenpendent Judge

Leadership Team

Executive Director: Coline Fievet

Managing Direcors: Victoire Monnier, Mykolas Raižys

Advisors

Richard Donovan Competition Advisor
Sophia Ebelt Competition Advisor

 

Executives

Lily Dinoff VP Sponsorship
Sasha Teteruck VP Sponsorship
Camille Favreau VP External
Floreain Bundschuh VP External
Geoffrey Nicholson VP Internal
Siddhi Kapadia VP Internal
Simon Shubbar VP Media
Hayley Lim VP Media
Jordan McKenzie VP Media
Gabby Cao VP Media

 

McGill Ambassadors

Aarushi Kumar Team International
Amy Hu BI Norwegian Business School
Ashley Melizan University of Sourthern California
Claire Porter University of Pennsylvania, Wharton
Fiona McCarten National University of Singapore
Ines Khadr Thammasat University
Jake Sinclair University of Auckland
Maria Power Amsterdam University of Applied Science
Myles Roth University of Belgrade
Pauline Sels Copenhagen Business School
Tejas Saggi McGill University