MMICC 2012

March 23-27, 2012


1st Place – University of Melbourne

2nd Place – University of Belgrade

3rd Place – McGill University

The Case

Title Christie Digital
Authors William Polushin, Aiyin Wang, and Zirong Wang
Publisher Desautels Faculty of Management – Program for International Competitiveness
Date August 30th, 2011
Pages 21 pages
Overview The Christie Digital Systems Case Study is the second in a six-part series of case studies sponsored by Export Development Canada (EDC) and developed by the Program for International Competitiveness at the Desautels Faculty of Management.It is a story about an award winning manufacturer of visual display technologies, headquartered in Cypress, California and Kitchener, Ontario, that sells digital projection systems and solutions globally.  They design and manufacture a variety of display technologies and solutions for cinema, large audience environments, control rooms, business presentations, training facilities, 3D and virtual reality, simulation, education, media and government.The company is also going through a phase of significant growth – revenues expanded from US $389 million in 2009 to US $483 million in 2010 and are expected to reach US $705 million in 2011 – due to, in large part, the digitalization of cinema projections systems across the globe. The digitalization bonanza is forecasted to come to an end in two to three years, though, as the conversion process completes its run. Maintenance and upgrading of Christie’s installed base will provide the company with certain and ongoing revenue streams, but long term growth in the high-end digital projection industry will be a function of Christie’s capacity to serve other (new, developing, and existing) market segments.The near future for Christie is very promising. Projections for the medium to long term are not as clear. [Abstract from authors]


Judging Panel

Caroline Podsiadlo Manager Agriculture Credit TD Canada Trust
George S. Attar CIO and Senior VP, Strategy and Government Relations McKesson Canada
Amelie Perron Senior Consultant, Transaction Services KPMG
Melissa Coussa-Charley Manager, Audit KPMG
Massimo Iamello Senior Manager, Audit Deloitte
Joanne Lalonde Hayes President/CEO More Time Moms Publishing Inc.
Varsha Bhat President XpertDoc Technologies Inc.
Marie LaPointe Director Global Strategic Marketing, Primary Metal Rio Tinto Alcan
Miro Yaghi VP IT Business Solutions & Operational Excellence Gildan Activewear Inc.
Gordon MacFie Chief Financial Officer TelcoBridges
Eric J. Orr New Advisor Training Manager Freedom 55 Financial
Maithili Sagar VP Corporate The Kinderville Group
Manuel Perez Palacios Director Global Strategic Marketing, Primary Metal Rio Tinto Alcan



Kristine Pinedo, Ava Yazdani


Richard Donovan Competition Advisor
Sarah Chow Executive Advisor
Annika Lewis Executive Advisor



Shonezi Noor VP Sponsorship
Jack Ni VP Sponsorship
Carrie Cheung VP External
Sarah Monaghan VP External
Fathima Mullick VP Internal
David Irwin VP Internal
Benjamin Pidduck VP Communication
Katan Patel VP Communication
Majd Steitieh VP Production
Thomas Kelly VP Design


McGill Ambassadors

Marc Bruyère Copenhagen Business School
Maeda Zia Nanyang Technological University
Sumira Jayabalan McGill University
Julianna Obal University of Otago
Wali-ur-Rehman Zia University of Belgrade
Joaquim Miro University of Navarra
Benedicte Gaucher University of Melbourne
Adam Garland University of Southern California
Emilien Arnold Nanyang Technological University
Madeleine Channen University of North Carolina


Extended Team

Patrick Boghossian Photographer