MMICC 2009

“Time to Shine” – March 24-28, 2009


1st Place – University of Southern California

2nd Place – National University of Singapore

3rd Place – University of California, Berkeley

The Case

Title Exeter Group, Inc.
Authors Robert G. Eccles, Das Narayandas, Kerry Herman
Publisher Harvard Business Publication Corp
Date Feb 9, 2009
Pages 22 pages
Overview Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy consulting firm, a new market for Exeter. Each of the projects has both attractive and unattractive attributes, with various degrees of upside and downside risk.As a relatively new and small IT consulting firm, Exeter needs to make careful choices about how it allocates resources to projects and it is not clear if the firm has the capacity to add all four projects at once. Thus Kutchins and Cullen have to decide which, if any, of these projects to do. In some cases they must also decide whether they want to try to restructure the nature of the engagement to better fit the firm’s service model.Although young and small, the firm has grown successfully and is optimistic about its future prospects. Kutchins and Cullen thus want to make decisions about these very specific client engagements in the context of their overall strategy and the contributions of these engagements to helping the firm achieve its long-term goals. [Abstract from authors]


Judging Panel

George S. Attar Senior VP Strategy, Technology Solutions & CIO McKesson Canada
Sebastien Bellerose Senior Advisor, Business Development Rio Tinto Alcan
Daniel Coyle Underwriter Chubb Insurance Company of Canada
Tony Fionda Director, M&As National Bank Financial
Isabelle Gagnon Senior Consultant, Enterprise Risk Services Samson Bélair/Deloitte & Touche
Maria Guercio Senior Underwriter Chubb Insurance Company of Canada
Nicolino Iannotti Director of External Accounting Policies and Special Projects, CA, CMA, CPA Gildan Activewear
Ligeo Kattackal Manager Raymond Chabot Grant Thornton
Joanne Lalonde-Hayes Founder, President More Time Moms Publishing Inc.
Claudine Lefebvre VP Business Development, CRIA Accetis International
Gordon MacFie COO & CFO TelcoBridges
Eric J. Orr Advisor Training Manager Freedom 55 Financial
James Orr Regional Director Freedom 55 Financial
Manishi Sagar CEO The Kinderville Group
Pradeep Sagar CEO SavantSoft Technologies Inc.



Yana Yuan, Shifa Panwala


Richard Donovan Competition Advisor
Aditi Hariharan Executive Advisor
Jean-Louis Nguyen Executive Advisor



Michael Conrad VP Sponsorship
Michel Karam VP Sponsorship
Marian Lim VP External
Emily Price VP External
Janice Lam VP Logistics
Yvonne Chan VP Production


McGill Ambassadors

Anastasia Pokholok Copenhagen Business School
Margeaux Girardin Corvinus University of Budapest
Rosanne Leung Helsinki School of Economics
Khaled Kteily Koç University
Nicholas Blach Maastricht University
Ankita Rao McGill University
Lisa Dang National University of Singapore
Kanusruti Bhatkulikar Queen’s University
Young Eun An Thammasat University
Sam Latham University of Auckland
Tamara Colgan University of California, Berkeley
Ryan Schecter University of Southern California


Extended Team

Cecilia Amyot Volunteer (Day 5)
Arhan Bezbora Volunteer (Day 5)
Gavin Chung Photographer
Jean-François Poulin Volunteer (Day 5)
Ben Raffi Volunteer (Day 5)
Tejaswinee Jhunjhunwala Volunteer (Day 5)