MMICC 2008

“Where Else?” – March 25-29, 2008


1st Place – Thammasat University

2nd Place – National University of Singapore

3rd Place – McGill University

The Case

Title A Model of Clean Energy Entrepreneurship in Africa: E+Co’s Path to Scale
Authors Oana Branzei, Kevin McKague
Publisher Ivey Publishing (Richard Ivey School of Business)
Date August 30, 2007
Pages 21 pages
Overview The founder and executive director of E+Co faces the challenge of ten-fold growth and reviews the core parts of the company’s innovative business model, the changes in the energy markets around the world, and the rationale for local solutions to energy scarcity and inefficiency. Also presented is a set of entrepreneurial growth strategies that preserve the core of the model – i.e., simultaneously tackling energy poverty and energy waste, and bringing people up the energy ladder with locally suitable and affordable solutions. These strategies help consolidate and leverage E+Co’s 12 years of experience and strong local presence through an innovative combination of complementary wedges.


Judging Panel

George S. Attar VP & CIO McKesson Canada
Catherine Bertheau Junior Underwriter Chubb Group of Insurance Companies
Aurelie Daoust-Lalande Demand Manager – Bridal Birks and Mayors, Inc.
Tony Fionda Director, M&As National Bank Financial
Nicolino Ianotti Director Gildan Activewear Inc.
Anik Julien Senior Underwriter Chubb Group of Insurance Companies
Joanne Lalonde-Hayes Founder & President More Time Moms Publishing Inc.
Christine Lefebvre VP Business Development Accetis International
Jennifer Anne McMullan Account Manager HSBC Bank Canada
Eric J. Orr Financial Security Advisor Freedom 55 Financial
Hooman K. Tavarati Senior Manager, Consulting Samson Bélair/Deloitte & Touche
Samantha Welscheid Senior Consultant, Enterprise Risk Samson Bélair/Deloitte & Touche



Aditi Hariharan, Teresita Perez-Salamero


Richard Donovan Competition Advisor
Jean-Louis Nguyen Executive Advisor
MaryAnne He Logistics Advisor
Jessica Johannes Internal Advisor



Peter Seraganian VP Sponsorship
Raquel Varela VP Sponsorship
Rua Wani VP External
Yana Yuan VP External
Shifa Panwala VP Internal
Chloe Kangas VP Media
Lan Wang VP Communications


McGill Ambassadors

Sabrina Lam Copenhagen Business School
Sigourney Courtright HES Amsterdam
Kanusruti Bhatkulikar Hong Kong University of Science and Technology
Nadia Sayed McGill University
Janice Lam National University of Singapore
Vandad Pourbahrami Simon Fraser University
Rosanne Leung Thammasat University
Melissa Victor Università Commerciale Luigi Bocconi
Marian Lim University of Adelaide School of Business
Azhar Jaffer University of Florida
Jamie Fujioka University of Navarra
Mike Conrad University of Washington