MMICC 2005

“Global Challenge, Global Leaders” – March 15-19, 2005


1st Place – University of Pennsylvania (The Wharton School)

2nd Place – Copenhagen Business School

3rd Place – University of Southern California tied with McGill University

The Case

Title Golf Swing Analyzer
Authors Elizabeth M.A. Grasby, David House
Publisher Ivey Publishing
Date Jul 24, 2004
Pages 14 pages
Overview Three engineering students consider the direction they should take with their award-winning design project, the Golf Swing Analyzer. Media attention to their project indicated that the idea had the potential to become a successful business venture. The students were unsure whether to manufacture and market the device themselves or sell the design to an interested party.


Judging Panel

George S. Attar VP & CIO McKesson Canada
Sam El Chaer Financial Advisor Berkshire Group
Jan Ericsson Associate Professor (Finance)  McGill University
Randi Heimovitz Bell Canada
Johanne Kucey Country Manager Accetis International
Peter Johnson Professor (Entrepreneurship) McGill University
Gordon MacFie COO & CFO TelcoBridges
Susan McIntosh Manager, Subordinate Financing BDC (Business Development Bank of Canada)
Mark Mortensen Professor (Organizational Behabiour / HR) McGill University
Laurie J. Simoneau Consultant Mercer Management Consulting
Manon Richer Publisher L’Actualité Médicale
Jose Carlos Marques IT Business Solutions Manager International Air Transport Association
Demetrios Vakratsas Professor (Marketing) McGill University



Lea Saade


Richard Donovan – Competition Advisor


Adil Hassam VP Sponsorship
Patrick Nader VP Sponsorship
Neha Bhasin VP Communications
Sonali Shah VP Logistics
Sabrina F. VP Logistics


McGill Ambassadors

Noah Shipman Copenhagen Business School
Patricia Yip Hong Kong University of Science and Technology
Karl Pereira McGill University
Jennifer Howe Queen’s University
Sherren Lee Thammasat University
Andreea Faur Università Commerciale Luigi Bocconi
Safina Lakhani University of Navarra
Peter Chow University of Pennsylvania (The Wharton School)
Cyril Tabet University of Southern California
Debra St-Arnaud University of Washington
Cecilia Szabo WHU – Otto Beisheim School of Management