And we’re off to the races! The case sponsor has been revealed and teams have been cracking all day. Bonlook is a Canadian eyewear company focused on providing customers with a seamless omnichannel experience. The eyewear company is in the final stages of its growth in Canada and has asked our teams to consider its next steps of expansion.

After going back to their designated hotel rooms, teams spent a few hours discussing the case they were given in order to come up with questions that they can ask the case sponsor. Then in the afternoon, all teams went down to a meeting room in the hotel where they were able to clarify some details about the case with the CEO and Director of Marketing of Bonlook.

By | March 19th, 2019|Categories: Uncategorized|0 Comments


Today was another amazing day at MMICC.
After an amazing inaugural night and a very well needed night of rest all teams meet early at the lobby for our special activity.
Today was all about snow tubing and a Canadian sugar shack!
Some of us were not that prepared for the activity but other brought their A game with snow pants and sky jackets. What is sure is that everybody had an amazing time.
After playing in the snow for a few hours we went directly to an amazing Canadian lunch at the sugar shack. There we eat everything from smoked ham to baked maple beans, country style omelette, and for desert an amazing sugar tart and classic maple taffe.
After lunch we returned to our hotel in Montreal, where we all got a needed nap.
To rap up the day, teams went to see and familiarize themselves with the presentation rooms.
Tomorrow will be an amazing day, first day of the case cracking!

By | March 14th, 2019|Categories: Uncategorized|0 Comments


We started the day at bronfman for rules presentations. We then made our way to the arts building for photos and T-shirt exchange. Each participant has to bring a shirt from their school and exchange it with another participant! We also took our soon-to-be iconic ambie photo.
After lunch, each participant was able to choose between 3 activities: Observatory, ice skating, or mini golf. We (Emily and Lou) decided to do ice skating ⛸ take a look at our crazy photos/videos below! Teams who went to the observatory were able to enjoy a beautiful view of the city at the highest viewpoint in Montreal. Last but certainly not least, the rest of the participants, ambassadors, and execs had a glowing time with glow-in-the-dark golf!
at the end of the afternoon we headed out to the montreal museum of archeology and history, where we first took pictures with our teams and enjoyed a cocktail. We then took a guided tour through the ruins and learned about montreal’s history. We had dinner and mingled with members of other teams, particularly enjoying a desert buffet. Afterwards, all teams (ambassador and execs included) performed their own team chant, and we ended the night at santos, a bar in old port!

By | March 14th, 2019|Categories: Uncategorized|0 Comments


The second day of MMICC started off with teams going on their own adventures around Montreal in the morning. As some teams went to Mont Royal to catch the beauty of downtown Montreal, some teams went on food adventures to experience the cultural diversity. I’m the afternoon, teams made their way to the MMICC local’s final. During the hour long presentations, the international team were finally able to get a first experience at McGill’s case competition. The three local teams did a wonderful jobs and during the cocktail, the international teams and them engaged in all sorts of casual as well as intellectual conversations. After the cocktail, teams went to karaoke to show off their talents. As the stars took the stages with the microphones, the audiences were enjoying themselves as well. In the end, the time always passes way too fast, and the Tuesday’s activities are already coming on their way.

By | March 12th, 2019|Categories: Uncategorized|0 Comments


Welcome to Day 0 of MMICC 2019! After months of waiting and preparation, the teams from around the world are super excited to finally have arrived in Montreal and most importantly, to compete in the case-crack! Tonight is the first official event with a fabulous Italian dinner at Weinstein & Gavino’s on Rue Crescent, followed by a chance to mingle with all the participants over drinks and fun music at MacLean’s Pub on Rue Peel. The festivities will continue tomorrow as the teams are given the day to explore the city with their ambassadors- stay tuned!

By | March 11th, 2019|Categories: Blog|Tags: |0 Comments

Case Day 2

By | March 17th, 2018|Categories: Blog|0 Comments