2016 MMICC Case Overview

Title Chili Beans: Peace, Love, and Sunglasses
Authors Jose B. Alvarez, Robert Mackalski, and Andrew Otazo
Publisher Desautels Faculty of Management – Program for International Competitiveness
Date February 2016
Overview This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the U.S.

See The MMICC 2016 Participant Presentations

Belgrade Business School (1st Place)

Thammasat University (2nd Place)

Copenhagen Business School (3rd Place)

Amsterdam University

Queen’s University

University of Southern California

University of Auckland

National University of Singapore

Team International

McGill University

BI Norwegian Business School

Wharton Business School