1st Place – Thammasat University
Slides from the other nine competing teams can be viewed online on our Slideshare space.
With the added pressure of competing against former winning schools, and with the weight of their school on their shoulders, expectations were very high on the students at MMICC 2010. The case on Cirque du Soleil further opened the floor for creative strategies, making the judges’ work more challenging than usual. This year’s competition could be called a photo finish. It has been revealed that several teams moved in and out of the top three throughout deliberation, but ultimately did not place. Locked in a room, it took two hours before the judging panel could settle on the winners, making it the longest deliberation in years and clearly, a close call for the podium.
Cirque du Soleil is the subject of this year’s selected case! Over the last 24 hours, the teams have been analyzing the entertainment company’s partnership with MGM casinos, while the Cirque looks to enter new markets at Tokyo Disney Resort, Macao and Dubai World. They will have to recommend a sustainable model that can be as profitable as its relationship with MGM Mirage. (more…)
At most case competitions, the judges typically watch a certain number of presentations in a preliminary round, then a certain number of finalists. At MMICC, the judges are actually required to sit through all of the presentations, and they cannot miss one. (more…)
The competitors from Thammasat University and the University of Pennsylvania will set the bar as the first two teams to present at 9:00am on Saturday. The order has been determined randomly during Opening Ceremonies, which took place at the iconic Pointe-à-Callière Museum in Old Montreal. (more…)